Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does this mean the death of the brand?” My answer is always an emphat... Read more
As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to revisit customer engagement. Social media usage soar... Read more
It is customer service week. A South African journalist recounts an unfortunate tale of extremely bad customer service. And suggests ways of fixing the mess. Read more
Artificial intelligence is becoming a must-have in the marketing industry, that it even has a name: AI marketing. Read more
[PRESS OFFICE] Strong customer relationships are built on trust, but how do you maintain personal relationships with thousands of customers? A strong email marketing platform that delivers p... Read more
Government departments are not generally known for their sterling service and good communication. Most struggle with substandard experiences, where their poor customer experience (CX) hamper... Read more
