Social listening tools are great assets for businesses to have in 2021; in fact, some might say that they are necessary for gaining a better understanding of where a business fits in the dig... Read more
This World Creativity and Innovation Day, we reimagine the client journey according to current trends specifically in the banking sector. It’s critical to be in the business of daydreaming. Read more
Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does this mean the death of the brand?” My answer is always an emphat... Read more
As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to revisit customer engagement. Social media usage soar... Read more
It is customer service week. A South African journalist recounts an unfortunate tale of extremely bad customer service. And suggests ways of fixing the mess. Read more
Artificial intelligence is becoming a must-have in the marketing industry, that it even has a name: AI marketing. Read more
