When you click on an ad in sales season, retailers get to harvest your data
Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 each for advertising ...
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Tag: data collection
Brand Africa 100: 2022’s best brands in Africa
Nike, Adidas, Samsung, Coca-Cola, Apple, and Tecno maintained the same positions they occupied last year.
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Drones fly in media space with entrepreneurial flair
Kgolane Jack Moruthane's Flight Mode Productions is a finalist in the SAB KickStart Boost programme. Its target market includes marketers, ...
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Real impact as media research comes into its own in Africa
With just six weeks to go before the Pan-African Media Research Organisation’s annual conference, taking place in Cape Town this ...
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What the heck is Programmatic Guaranteed and why does it matter?
Online advertising and the myriad of variables that fall under its umbrella is constantly changing - what is on trend ...
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Reaching consumers through real-time research
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...
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