Brand Africa 100: 2022’s best brands in Africa
Nike, Adidas, Samsung, Coca-Cola, Apple, and Tecno maintained the same positions they occupied last year.
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Tag: data collection
Drones fly in media space with entrepreneurial flair
Kgolane Jack Moruthane's Flight Mode Productions is a finalist in the SAB KickStart Boost programme. Its target market includes marketers, ...
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Real impact as media research comes into its own in Africa
With just six weeks to go before the Pan-African Media Research Organisation’s annual conference, taking place in Cape Town this ...
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What the heck is Programmatic Guaranteed and why does it matter?
Online advertising and the myriad of variables that fall under its umbrella is constantly changing - what is on trend ...
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Reaching consumers through real-time research
Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...
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Pokémon Go has revealed a new battleground for virtual privacy
People have been lingering outside Boon Sheridan’s house all through the night. The designer lives in an old church in ...
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