The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in silos based... Read more
Remember when all the rage was to set up a ‘war room’ for monitoring social media while a campaign was live? The goal of these efforts was to enable brands to operate in real tim... Read more
South African crowd integrated media analytics and insights company, BrandsEye, reports that its data predicted a win at the polls for reality TV star and businessman, Donald Trump. Polling... Read more
The media industry is grappling with the pace of change, facing the challenges of layoffs and cutbacks and feeling the growing pains symptomatic of a state of transformation. But it’s not al... Read more
How people feel today influences what they decide tomorrow. Online reputation management and monitoring are thus essential for tracking and influencing the consumer’s experience and percepti... Read more
Digital advertising can be a tricky, fragmented landscape. However, if you plan on using the right figures, the biggest media research panel in South Africa, and the right... Read more
