A three-month research project into whether advert value equivalent (AVE) is the correct measure of digital marketing has found the metric is “unable to provide insight into whether or not t... Read more
In a recent blog, Stick em in the naughty corner or learn to play darts, I suggested that the best way to deal with the latest media insurrection would be to take the ringleaders and stick t... Read more
One of the most important benefits of digital marketing lies in the fact that it is a channel that produces reams and reams of data about your customers and how they interact with your brand... Read more
The ‘open data’ movement is transforming the accountability of governments towards their to citizens, but what about companies? Highly interconnected global companies have explod... Read more
Data, data and more data. It’s everywhere. Sourced from a range of customer databases and touch points. Embedded in daily operations from customer relationship management, email and we... Read more
Craig Page Lee explores six key themes will shape how brands approach the 0ut-of-home medium. “Out-of-Home (OOH) is the oldest communications medium in the world and was used long before tel... Read more
