Acceleration and SABMiller have emerged as big winners at the Data Storytelling Awards, Marketing Week’s celebration of achievement in using digital data to drive better customer engagement... Read more
Cannes is about creative, but this year the creative conversation was laced with something more than rosé – it was laced with talk of how data can finally be used to influence the creative p... Read more
Media has evolved from being a mechanism of relaying information to a vessel hosting conversations. It has shifted from channelling discussions in various mediums, with separate audiences, t... Read more
Jørn Lyseggen, founder and CEO of the Meltwater Group recently hosted their Brain Food event at 15 On Orange Hotel, in Cape Town, to share “topical insights on managing brand reputation from... Read more
The biggest consideration in print media right now is how to make digital work for publications. Lisa MacLeod successfully took the Financial Times through this process. She speaks to Peta K... Read more
Harry Herber sees where the industry has to go – but can’t see it changing fast. If I rewind to my youth, the ad industry was a very different kettle of fish to what it is today. And if I ha... Read more
