Tag: data

The Protection of Personal Information Act (POPIA) has not been scrapped, but like almost all government regulation, is taking time ...

As the great Bill Gates once said “Banking is necessary, but banks are not”; Michael Jordaan echoes those same sentiments ...

As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used ...

Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, ...

Advertising workflow, distribution solutions, and broadcast monitoring company, Media Host is setting its sights on the rest of the world.

Focus on the channels where your audience is most active, which can be determined by behavioural data.