Tag: data

This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group. ...

We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence ...

Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.

There’s no doubt that WhatsApp has dominated mobile messaging in South Africa. But now there’s a new player with a ...

With over 700 screens in Ubers across SA, Hubble has crunched the data to find out what Uber passengers want, ...

The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So ...