The test case for fused data: How Rooi Rose and Sarie stack up
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...
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Tag: data
#10YearsInMedia: Smart data will dominate our future
What was the most disruptive influence on media over the past 10 years and what will have the greatest impact ...
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Digital advertising: Rise of the algorithm raises ethical and legal issues
The use of algorithms has the advantage of displaying banner ads that match our interests, but there are risks involved ...
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A fork in the road: Views from Media Agency Rising Star Ricardo Lopes (with video)
This year’s Media Agency Rising Star Award, at the MOST Awards, was won by Ricardo Lopes of Dentsu Aegis Group. ...
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AI, the trusted advisor to human consumers
We as media agents/strategists/buyers will have to recognise the fact that we will have to market through these artificial intelligence ...
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Nielsen Africa and PRC launch Fusion 2018
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.
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