We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have a massive impact on digital marketing. Read more
Smartphone adoption is accelerating in South Africa and the rest of the world. This is good news for digital marketers since it will bring more of our customers online in the next few years... Read more
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