Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
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Tag: digital
Media agency Mindshare SA calls for stricter metrics for digital viewability
Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game.
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Naspers sells out to Walmart
While Naspers has not divested from India, it has also not fully divested from Flipkart or for that matter, Walmart. ...
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‘It’s not a radio station, it’s a people business’
Britta Reid attended the 2018 Liberty Radio Awards Conference,aimed at broadcasters, but wonders if it shouldn't have been accessible to ...
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IAB SA has digital education, transformation and measurement in its sights
Change is underway at the IAB SA, with a fresh crop of digital leaders joining the industry organisation.
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Impressions, shares and engagements just don’t matter (with pics and video)
While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth?
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