How much are celebrity endorsements worth?
How much is celebrity worth? That’s a question I got to ask at one of the recent Mediapost Insider Summits ...
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Tag: endorsement
Aussies endorse South African beer? Never!
Local brewing company, Newlands Spring Brewing Co. created a sneaky campaign to get Australians, South Africa's hated rivals, to endorse ...
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Truth in (social media) advertising and deceptive influencers
Does South Africa have any formal regulations in place to ensure influencers declare their endorsement of products/brands on social media?
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