Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more
The MediaShop JHB again dominated at this year’s MOST Awards. Michael Bratt sat down with Chris Botha to discuss the wins and the evolving agency. Read more
Vizeum’s South African arm is contributing more to the global business, and the launch of a new business tool will only boost it further. Read more
Creative agencies can learn a thing or two from Africans who are using creativity to overcome constraints. The spirit of innovation is very much alive. Read more
The automotive industry, not just in South Africa but globally, is being disrupted. It is experiencing a new normal, with rapid changes in consumer behaviour, marketing, vehicle financing an... Read more
The way media agency business is done today has significantly changed since she started out. Michael Bratt sat down with recently retired media buying veteran, Natalie Wilks, to discuss this... Read more
