The social media spiral of unengagement
There’s no contesting the value and insight derived from direct consumer relationships in social media. Most brands are fully committed ...
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Tag: Facebook
The hardest part of freelancing
On the April 30, 2010 I said goodbye to my career as a high school English teacher. I inherently knew ...
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Like, so now what?
As brand warriors battle it out on the social media platform for consumer favour, ‘Like’ has shed its identity as ...
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Celebrity culture makes vultures out of all of us
Caryn Gootkin grapples with our obsession with celebrities, analysing the notion of ‘celebrity’ and the (often unworthy) people on whom ...
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Social media goes mainstream says World Wide Worx
MEDIA STATEMENT: South Africans have embraced social media as a core pillar of Internet activity in this country, along with ...
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Another view: UK population expresses brand views via social networks
A survey conducted online by YouGov on behalf of Interactive Intelligence reveals an escalating number of the UK population are ...
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