Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
Certainly, there is a sense that our local media agency industry is moving meaningfully forward, and that 2019 will be a year dominated by digital and data developments. Read more
Are larger, more established media agencies treated more leniently by clients, while smaller, start-up ones are held to a higher standard? The industry weighs in. Read more
What does it take for agencies to win big media accounts with clients? Is there a secret formula or strategy? We spoke to four industry leaders for their insights. Read more
South Africa's media agency leaders are, on the whole, buoyant and bullish, keen to embrace the challenge of ongoing change and development. That suggests that they should be OK, or more tha... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.