Brands must be the consumers’ custodian … or SA risks becoming the data Wild West
The South African Information Regulator is beginning to flex its muscles, placing a good deal more urgency on companies to ...
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Tag: first party data
Five vital considerations to navigating a cookieless environment
In the fast-evolving world of digital marketing, the demise of third-party cookies is reshaping the way businesses collect and utilise ...
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Before – and after – the cookie crumbles
As the clock ticks ever closer towards first party data collection, we get the lowdown on how agencies can leverage ...
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The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
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Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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Cookies are dead: what marketers can do about it
The hot topic in marketing departments and digital agencies right now is, what is next in a cookie-less world? Without ...
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