Retail media is growing fast. Standards are not
South Africa's retail media market is projected to have 13 formal retail media networks operating by the end of 2026, ...
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Tag: first party data
Black Friday 2026: How AI and AEO are reshaping South African retail
AI is reshaping shopping as South Africans use conversational search to find deals and compare products. Black Friday is now ...
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From reach to results: How South African media is changing
Media fragmentation is reshaping South Africa, making relevance and engagement more important than reach. Commerce-led media is a major opportunity, ...
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The model did not fail. You applied it in the wrong market
Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for ...
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Fuelling South Africa’s R4 billion commerce media boom
Flow’s platform now enables more than 35 major consumer businesses, including Woolworths, ARC, Dineplan, OneDayOnly, Zapper, Howler and Hirsch’s, to ...
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AI-fuelled retail media opens new performance marketing frontier
Retail media has emerged as an advertising powerhouse in the international market, becoming a major revenue generator for players such ...
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