Tag: first party data

 In a world where data is often harvested impersonally and used to push generic content, Gagasi FM is taking a ...

Commerce media is emerging as the next big frontier in retail – and it’s growing fast. Globally, the space is ...

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, ...

Janette Hardman (country head of Microsoft Advertising South Africa for InMobi Advertising), Mike Luscombe (director of partner sales, EMEA and ...

You’ve probably heard the term 'commerce media' – but what is it really? And why should South African businesses across ...

Ever been on an awkward blind date or approached by someone who completely missed the mark? That’s the disconnect many ...