Strategies to maximise return on ad spend this retail season
South Africa’s year-end retail season has officially kicked off, and with Black Friday, the December holidays, and Back to School ...
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Tag: first party data
The cookie comeback
Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be ...
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The changing shape of the industry in the era of AI and data
Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the ...
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A disconnect in the digital age
Digital transformation remains a top-of-agenda item for most brands and agencies in South Africa. But even though organisations understand the ...
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From the (Google) horse’s mouth
2024 is the year to get uncomfortably excited as a digital marketer. This year marks an inflection point for marketing ...
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The shift towards in-house agencies still on the rise in 2024
Earlier in December 2023, I had breakfast with my colleagues at Olives & Plates in Sandton to celebrate and reflect ...
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