From the (Google) horse’s mouth
2024 is the year to get uncomfortably excited as a digital marketer. This year marks an inflection point for marketing ...
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Tag: first party data
The shift towards in-house agencies still on the rise in 2024
Earlier in December 2023, I had breakfast with my colleagues at Olives & Plates in Sandton to celebrate and reflect ...
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Brands must be the consumers’ custodian … or SA risks becoming the data Wild West
The South African Information Regulator is beginning to flex its muscles, placing a good deal more urgency on companies to ...
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Five vital considerations to navigating a cookieless environment
In the fast-evolving world of digital marketing, the demise of third-party cookies is reshaping the way businesses collect and utilise ...
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Before – and after – the cookie crumbles
As the clock ticks ever closer towards first party data collection, we get the lowdown on how agencies can leverage ...
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The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
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