Brands must be the consumers’ custodian … or SA risks becoming the data Wild West
The South African Information Regulator is beginning to flex its muscles, placing a good deal more urgency on companies to ...
Read moreDetails
Tag: first party data
Five vital considerations to navigating a cookieless environment
In the fast-evolving world of digital marketing, the demise of third-party cookies is reshaping the way businesses collect and utilise ...
Read moreDetails
Before – and after – the cookie crumbles
As the clock ticks ever closer towards first party data collection, we get the lowdown on how agencies can leverage ...
Read moreDetails
The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
Read moreDetails
Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
Read moreDetails
Cookies are dead: what marketers can do about it
The hot topic in marketing departments and digital agencies right now is, what is next in a cookie-less world? Without ...
Read moreDetails
