Bafana Bafana exit triggers 45% drop in South Africa’s World Cup media coverage
South Africa’s FIFA World Cup 2026 media coverage fell by almost 45% after Bafana Bafana’s Round-of-32 exit, underlining how national ...
Read moreDetails
Tag: football
Case study: Sponsorship insights from the Pirates vs Chiefs derby
The Betway Premiership clash between Orlando Pirates and Kaizer Chiefs on 1 February proved the immense commercial value of South ...
Read moreDetails
SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
Read moreDetails
Seven Days on Twitter: A billion rand, football and a bit of branding
Hold on tight, it’s a potholed road but let’s swerve and scratch the surface of the week’s media with Acumen ...
Read moreDetails
World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics
Fifa’s key partners are increasingly big corporations from countries keen to benefit from the global reach of football.
Read moreDetails
SABC and Disney Africa ink deal to bring sport to free-to-air TV
South African sports fans will now have access to local and international live sporting events, news programming, as well as ...
Read moreDetails
