Case study: Sponsorship insights from the Pirates vs Chiefs derby
The Betway Premiership clash between Orlando Pirates and Kaizer Chiefs on 1 February proved the immense commercial value of South ...
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Tag: football
SARU deal highlights the need for ROI in sponsorship
The ongoing debate within SARU over a potential R1.3 billion equity deal with Ackerley Sports Group has sparked discussions about ...
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Seven Days on Twitter: A billion rand, football and a bit of branding
Hold on tight, it’s a potholed road but let’s swerve and scratch the surface of the week’s media with Acumen ...
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World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics
Fifa’s key partners are increasingly big corporations from countries keen to benefit from the global reach of football.
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SABC and Disney Africa ink deal to bring sport to free-to-air TV
South African sports fans will now have access to local and international live sporting events, news programming, as well as ...
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BCI and Vodacom launch Sports Radio, going live this evening with EPL commentary
BCI, a company in which Arena Holdings has a significant shareholding, has entered into an agreement with telecommunications giant, Vodacom, ...
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