The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this year’s #PAMRO2019 conference. Read more
At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.