I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is persuasion. Advertising is messaging that resonates and media that targets. Messagi... Read more
There’s a new perspective on advertising, one that opens doors for newspapers if they seize the initiative. In the last several weeks, my whole concept of advertising and marketing has... Read more
Over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve marketers and their enterprises, says Dave Morgan. Late last... Read more
“What will advertising look like in 2020?” That was the question posed to me by Jerry Wind, professor of marketing at The Wharton School, and head of Wharton’s Future of Advertising, a... Read more
