Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
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Tag: Gen-Z
Alphabet Soup: Decoding a generation that’s rewriting the rules
Like everyone who’s in the industry in one capacity or another, here at Sunshinegun we’d like to connect with Gen ...
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South Africa’s Gen Z is redefining financial wellness
South Africa’s Generation Z (aged 19–27) is reshaping financial wellness, blending digital convenience with long-term financial planning. Insights from KLA, ...
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Five lessons in five years of building a Gen Z-first newsroom
A pivot from broadcast news to founding a young, independent digital-first newsroom has given The Current founder Marium Chaudhry an ...
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Tuning in to Gen Z’s dynamic frequency
Lindiwe Manzini recently took part in a panel discussion on youth in radio hosted by the National Association of Broadcasters. ...
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How using AI in e-commerce can help reach Gen Z over the retail season
As the seasonal retail shopping surge approaches, with Black November dominating the shopping landscape, e-commerce brands are increasingly turning to ...
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