The emerging tribes and entrepreneurs marketers must know about
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...
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Tag: Gen-Z
Joburg’s Millennials revealed: The hotspots and the conversations
An in-depth look at Millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking ...
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On social media, get the girls to get the guys
Bars have had it figured out for ages – a ladies night brings in the guys. Gender differences in how ...
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The past as an antidote to the present
The TV and movie landscape has been bombarded with "what’s old is new again" content for years and this is ...
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Brands get ready – Gen Z are growing up and ready to challenge
A new AdReaction study from Kantar Millward Brown, released today, reveals Gen Z has its own distinct behaviours, attitudes and ...
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Meet Gen-Z, new generation consumers
Human generations and their characteristics are vital in the marketing and communication industries, as they assist in defining consumers within ...
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