Do you know your Gen X from your Gen Z? Here’s a handy fact sheet
A lot of what we think we know about Boomers, Gen X, Millennials and Gen Z is based on opinions, ...
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Tag: Gen-Z
How best to reach the ‘Tech Innate’ Gen Z
How best to reach the youth of today – Generation Z – a demographic that prizes individualism and authenticity? Waldi ...
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The emerging tribes and entrepreneurs marketers must know about
Advances in technology and social media have created new groups of consumers that marketers can target, and new types of ...
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Joburg’s Millennials revealed: The hotspots and the conversations
An in-depth look at Millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking ...
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On social media, get the girls to get the guys
Bars have had it figured out for ages – a ladies night brings in the guys. Gender differences in how ...
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The past as an antidote to the present
The TV and movie landscape has been bombarded with "what’s old is new again" content for years and this is ...
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