Co-creation over control: The Real Talk debate on how to win Gen Z’s trust
Women in Marketing (WiM) Africa, in partnership with Kantar, convened over 60 senior marketers, brand leaders, and Gen Z voices ...
Read moreDetails
Tag: Gen-Z
Is radio as we know it dead?
I sometimes feel as if I’ve gone through a time machine that I can longer escape in order to go ...
Read moreDetails
Experimental, disruptive and dynamic
Leadership in advertising and events has never been an easy space for women, says Thithi Nteta. The industry can be ...
Read moreDetails
Five things you might not know about SA’s youth consumer class
Young South Africans between 18 and 37 years, internet-connected and living in households with incomes of R10k+ a month, now ...
Read moreDetails
African Gen Z on the rise in the global influence economy
Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as ...
Read moreDetails
Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
Read moreDetails
