Five things you might not know about SA’s youth consumer class
Young South Africans between 18 and 37 years, internet-connected and living in households with incomes of R10k+ a month, now ...
Read moreDetails
Tag: Gen-Z
African Gen Z on the rise in the global influence economy
Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as ...
Read moreDetails
Why Africa’s creator economy is the next global marketing frontier
The creator economy is reshaping the global marketing landscape, projected to nearly double in value from $250 billion today to ...
Read moreDetails
Alphabet Soup: Decoding a generation that’s rewriting the rules
Like everyone who’s in the industry in one capacity or another, here at Sunshinegun we’d like to connect with Gen ...
Read moreDetails
South Africa’s Gen Z is redefining financial wellness
South Africa’s Generation Z (aged 19–27) is reshaping financial wellness, blending digital convenience with long-term financial planning. Insights from KLA, ...
Read moreDetails
Five lessons in five years of building a Gen Z-first newsroom
A pivot from broadcast news to founding a young, independent digital-first newsroom has given The Current founder Marium Chaudhry an ...
Read moreDetails
