Seeing explosive growth, SHAREit has ranked fourth globally after Google, Facebook and TikTok in the recently released AppsFlyer non-gaming Retention and IAP Index report across all categori... Read more
Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world. Read more
YouTube has released its 2021 Top Ten lists, celebrating 2021’s biggest moments on the platform in South Africa. Read more
Two important issues have been on my desk, begging for attention of late. Both related to data privacy and collection, converging on our personal information and how it can be used, responsi... Read more
Given the market share and influence Google has in our daily lives, it might seem impossible to think of alternatives. However, Google is not the only show in town. Read more
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic moves now will enjoy increased conversions and consumer loyalty in... Read more
