Reader research: Sailing for new shores
The publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research ...
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Tag: Gordon Muller
The ABCs: A ‘Defence Against the Dark Publishing Arts’?
The recent release of the Audit Bureau of Circulations (ABC) figures for Q4 2016 is about as nail-biting as watching ...
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A year of big moves for media research
In 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at ...
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Nielsen wins contract to conduct PRC’s reader research
The Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in ...
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ASA in business rescue, but what next for the ad regulator?
Its board of directors has voluntarily placed the Advertising Standards Authority of SA (ASA) in business rescue. In a statement, ...
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Measure people not ships
A few weeks back I joined the bi-annual media pilgrimage to Bryanston Country Club to attend the launch of the ...
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