Tag: Greg Mason

Online shopping in South Africa is continuing on an upward trend according to leading audience measurement, modelling and verification company, ...

Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data?

If you haven't started using audience data in your programmatic buying, here are five tips to get started today.

Effective Measure has released their Generational Lifestyles in South Africa 2017 research report. The report provides a unique insight into ...

The increasing use of mobile phones to browse the internet - this has grown 15% to nearly 70% since 2015 - ...

Just 13% of South African consumers use ad-blocking technology. That's the news from a new research report by Effective Measure, Ad-Blocking ...