This is how COVID-19 is affecting the advertising industry
The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this ...
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Tag: Group M
COVID-19 is devastating local news. Here’s how advertisers can help to save it
The great irony is that while the business model for local news continues to crumble in front of our eyes, ...
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Ad fraud: Big issue or fake news?
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions ...
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It’s about influence: Advertising in 2020 and beyond
The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data ...
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The evolution of television: An analysis of the South African players
Total South African television viewership patterns remain relatively staid and conservative, but uptake of streaming services and other OTT platforms ...
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World of Media: Condé Nast targets consumer experiences, Sky to double down on original content, Who will pay for digital news?
The Media Online's weekly round-up of need-to-know, global media stories
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