The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this means focusing spending. For others, focus means changing the message. Read more
The great irony is that while the business model for local news continues to crumble in front of our eyes, readership is skyrocketing. Read more
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions annually. Estimates vary from $6.5 billion to $23 billion. Read more
The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data by major platforms has become a social, political and regulatory lightning rod... Read more
Total South African television viewership patterns remain relatively staid and conservative, but uptake of streaming services and other OTT platforms is increasing. Read more
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