Beyond lockdown, beyond this global pandemic, we will return to a world where data will be the 'secret weapon' that sees some brands thrive – or not. So what side do you want to be on? Read more
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In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these insights to inform decisions, actions and strategy at large. Read more
Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind of data to inform the creative output they produce. Read more
Digital transformation consultancy Hoorah Digital has rebranded, bringing a new look logo, strategic approach to work and award-winning work. Read more
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