In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these insights to inform decisions, actions and strategy at large. Read more
Advertising needs to radically reassess its approach to both data and creativity. Instead, agencies need to use the right kind of data to inform the creative output they produce. Read more
Digital transformation consultancy Hoorah Digital has rebranded, bringing a new look logo, strategic approach to work and award-winning work. Read more
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Over the course of the recent Google Marketing Live conference, Google announced several live and planned features that will change the digital marketing landscape. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
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