AAR’s look at MarTech and the marketing ecosystem
Already-stretched resources may have to be stretched a little further to develop the critical skills required for a proper understanding ...
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Tag: IAS
Shaping the marketing ecosystem
The report explores how leading CMOs are approaching the challenges of effective ecosystem design.
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A roadmap of industry complexities and solutions
The Agency Scope 2021/2022 report reckons South Africa’s creative agencies are encroaching on media agency spaces.
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How marketers are spending their budgets in 2022 and the pitch landscape
The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of ...
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Media agencies aren’t changing, but growing
The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print ...
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SA media agencies must widen focus to be more competitive
The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a ...
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