Media auditing and assurance: Would you buy a car off its spec sheet?
Media agency pitches without media auditing and assurance are hollow, time-wasting, and could cost big money in the long run ...
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Tag: IAS
Before you pop the question, do you really want to put a ring on it?
The chemistry session goes well. You like what you see. But have you asked the questions that will ensure the ...
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Why SA agencies and marketers should embrace media assurance auditing (with video)
To reassure clients their money is being well spent, their campaigns are effective and their return on investment is positive, ...
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Media assurance: Data-based map of how your budget works for you
The vital role of media assurance for marketers and agencies examining 2022 expenditure and planning their 2023/2024 expenditure cannot be ...
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IAS, Eley Consulting partner to audit media efficiency and value
The recently announced partnership between the IAS and global media and marketing firm Eley Consulting, brings together a new addition ...
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SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO ...
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