Tight budgets, too much information, too many channels… media agencies battle sometimes to cut through the clutter. So Mediamark and its PR agency, Idea Engineers, came up with a plan... Read more
At the Cannes Lions this year, someone chalked the following onto a sandwich board next to the stage. Just two words. “F*!ck Advertising.” That filled me with a sense of elation and relief.... Read more
South Africa is a complicated place. Each year outdoes the last in the ‘magnitude of change’ stakes. And we just know this year will deliver even more surprises. Nonetheless, imp... Read more
Shauneen Procter chats about the art of cool in the age of social media…which is “informed by a 21st century communication context featuring unprecedented transparency between br... Read more
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