In-game branded content is not what most marketers think it is
Gaming's barrier was infrastructure, not audience In-game branded content is participation, not interruption IAB is making gaming media-plan ready Gaming ...
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Tag: in-game advertising
Game on!
The simplicity, and seriousness, of Pacman. The inner ninja released with a 20c coin playing Double Dragon. The teenage thrill ...
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Angry Birds, audio and ad spend: The rise of the African mobi gamer
Who would have guessed that a couple of Angry Birds with superpowers would have gained such a cult-like following, amassing ...
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If you think online gaming is just a game, then you’re not part of The Matrix
With the disruptiveness of the Covid-19 pandemic, we saw shifts across all human habits, with one in particular that stood ...
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Anzu.io scores $9 million in new funding, including from WPP
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding, including from WPP and the ...
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Partnership between Anzu.io and Digiseg brings cookie-less consumer data to in-game advertising
Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value ...
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