Tag: influencers

‘Authenticity’ is easily the most overly traded concept in marketing. It’s used with frustrating frequency in influencer marketing. And now, ...

Gen Z – 13 to 28-year-olds – has huge influence over Black Friday purchases. Anesu Malisa, head of Gen Z ...

Right off the bat of the Springbok’s historic fourth Rugby World Cup victory in October, Nike beat all brands to ...

Dentsu is calling for aspiring creators who see themselves as South Africa’s brightest, newest stars as it launches the Dentsu ...

It's unclear who exactly started influencer marketing. Most experts believe the strategy began when the Roman Empire introduced gladiators to ...

Influencers are becoming the trusted voices of a new generation of consumers. They establish connections that traditional advertising often struggles ...