Media agency Mindshare SA calls for stricter metrics for digital viewability
Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game.
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Tag: interview
Human media channels: Capitalising on and monetising the influencer space
Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South ...
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IAB SA has digital education, transformation and measurement in its sights
Change is underway at the IAB SA, with a fresh crop of digital leaders joining the industry organisation.
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A PR specialist building the right relationships
Home of the Afropolitan, Kaya FM, is looking to build on its current listener base, making line-up changes and introducing ...
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Authentic and real, Ayanda MVP is full of life… for five hours every weekday
Ayanda MVP, of 947, is one of the few, if not only, SA DJ to host a five hour long ...
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Culturally relevant brands connect with consumers (with video)
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...
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