How brands are tuning into their audiences with the power of radio
The brands yielding the best returns are the ones that successfully converged their campaigns with the agility of digital and ...
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Tag: Itumeleng Lethoko
Six years on and there are still mixed reactions to BRC’s RAM research
RAM research by the Broadcast Research Council, now in its sixth year of operation, is still contentious. Here are views ...
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Marketing services: Driving sales is all about the data and the insights working hand in hand
Mediamark walked away as the winner of the inaugural Marketing Services Award at this year’s MOST Awards. Here’s why this ...
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