How can brands earn a piece of the attention economy pie?
When we think of attention economics, brands must entice users to volunteer their attention and spend money. It is also ...
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Tag: Jacaranda FM
Lift off as East Coast Radio and Jacaranda FM launch a ‘341’ campaign to help boost businesses
With businesses across the board still reeling from the ongoing effects of Covid-19, a number of media businesses have extended ...
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The ‘new normal’ consumer needs your attention
As South Africans emerge from the pandemic with considerably less spending power, consumer brand relationships are likely to permanently be ...
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Sticky content: The art of attracting, converting and retaining audiences in 2021
What’s the probability that you’ll remember every piece of content that you’ve consumed today? With so much marketing material in ...
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‘Tis the season to stay home for Christmas, radio research suggests
Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home ...
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Data analysis in radio: A new way of connecting
Becoming insights driven is a fundamental operational transformation that radio must pivot to now – or risk losing out to ...
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