![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
Read moreDetails
Tag: Kantar TNS
SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
Read moreDetails
Changing behaviour of online consumers across generations
The results of Kantar TNS and Google's latest Connected Consumer Study shows few surprises with known trends just continuing to ...
Read moreDetails
The brands we love: Sunday Times Top Brands survey delivers results
The Sunday Times' Top Brands awards took place in Johannesburg on Wednesday night in Tiso Blackstar's The Empire. Here are ...
Read moreDetails
