![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
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Tag: Kantar TNS
SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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Changing behaviour of online consumers across generations
The results of Kantar TNS and Google's latest Connected Consumer Study shows few surprises with known trends just continuing to ...
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The brands we love: Sunday Times Top Brands survey delivers results
The Sunday Times' Top Brands awards took place in Johannesburg on Wednesday night in Tiso Blackstar's The Empire. Here are ...
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