[PRESS OFFICE] Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day. Read more
[PRESS OFFICE] Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns. Read more
The winners have been announced in the 21st Sunday Times Top Brands Awards. Here's the highlights. Read more
Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for particular channels further enhances p... Read more
The Media Online’s weekly round up of moves in media. Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
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