Tag: Kantar

US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...

Public concern over environmental issues has driven demand for products that minimise harm to, or positively affect, the environment. Consumers ...

The ideals of masculinity have often been shown as monolithic, offering a very narrow range of attributes and expected behaviours. ...

Media organisations and leaders from 53 countries have told Kantar there's no room for complacency and a clear desire to ...

YouTube emerges as marketers' favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed ...

Ninety percent of marketers agree that sustainability agendas must be more ambitious, and 94% concede that they need to act ...