Television advertising still dominates South Africa's ad budgets and can, on average, reach 78% of the population. Read more
The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more
We need to adapt our lifestyles in the long-term as we navigate a new normal. But the burning question is: What exactly is this? Read more
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more
There is an ancient Chinese curse that says, “May you live in interesting times”. This has certainly rung true in our generation. Read more
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more
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