Kantar | The Media Online

#Dimension2020: Data delivers better advertising in an addressable world

Posted By: TMO Contributoron: June 04, 2020In: Digital

The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more

Navigating the new normal

Posted By: Claire Hermanon: June 03, 2020In: Media agency

We need to adapt our lifestyles in the long-term as we navigate a new normal. But the burning question is: What exactly is this? Read more

#Dimension2020: Media and Me – winning in a personalised media world

Posted By: TMO Contributoron: May 28, 2020In: Research

This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more

Socially antisocial: The impact of COVID-19 on social media consumption

Posted By: Mawo Bakasaon: May 12, 2020In: Media agency

There is an ancient Chinese curse that says, “May you live in interesting times”. This has certainly rung true in our generation. Read more

The ‘digital paradox’ facing the media industry in 2020

Posted By: TMO Contributoron: December 09, 2019In: Kantar Press Office

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more

Couple of outdoor companies operating illegally give others a bad name

Posted By: TMO Reporteron: December 05, 2019In: Out of Home

Recent headlines about illegal billboards in Johannesburg are not a true reflection of the industry as the majority of outdoor companies stand firmly with municipalities and their bylaws. Read more