Tag: Kantar

Media and entertainment giants are tightening their grip on audiences, with the world’s leading brands growing by 40% this year ...

Women in Marketing (WiM) Africa, in partnership with Kantar, convened over 60 senior marketers, brand leaders, and Gen Z voices ...

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the global marketing data and analytics ...

US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...

Public concern over environmental issues has driven demand for products that minimise harm to, or positively affect, the environment. Consumers ...

The ideals of masculinity have often been shown as monolithic, offering a very narrow range of attributes and expected behaviours. ...