Kantar | The Media Online

BrandZ: TV advertising still dominates SA’s ad budgets, but multi-channel campaigns work best

Posted By: TMO Reporteron: September 04, 2020In: News

Television advertising still dominates South Africa's ad budgets and can, on average, reach 78% of the population. Read more

#Dimension2020: Data delivers better advertising in an addressable world

Posted By: TMO Contributoron: June 04, 2020In: Digital

The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more

Navigating the new normal

Posted By: Claire Hermanon: June 03, 2020In: Media agency

We need to adapt our lifestyles in the long-term as we navigate a new normal. But the burning question is: What exactly is this? Read more

#Dimension2020: Media and Me – winning in a personalised media world

Posted By: TMO Contributoron: May 28, 2020In: Research

This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more