[PRESS OFFICE] A decade of media evolution has taken place in a few short months. In-home media consumption grew, while consumer confidence and ad spending declined during 2020. Read more
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
Television advertising still dominates South Africa's ad budgets and can, on average, reach 78% of the population. Read more
The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more
We need to adapt our lifestyles in the long-term as we navigate a new normal. But the burning question is: What exactly is this? Read more
This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an increasingly personalised media world. Read more
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