Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for particular channels further enhances p... Read more
The Media Online’s weekly round up of moves in media. Read more
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the BRC, Nielsen has done a sterling job. Read more
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media Predictions” from their experts around the globe, focusi... Read more
With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Look... Read more
I was invited by Clare O’Neil of the Broadcast Research Council (BRC) to attend the presentation of the results of the latest Television Audience Measurement (TAM) audit. Britta Reid... Read more
