The Media Trends and Predictions 2022 report provides a deep understanding of next year’s media consumer, alongside the key media strategies designed to spark consumer-led economies back int... Read more
We know that understanding media placements is getting more complex, changing media behaviour adds to the mix and it’s imperative that brands stay relevant in the right environment. Read more
To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits and expectations in light of the ongoing pandemic. Read more
The mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. Read more
[PRESS OFFICE] Consumers rate Heineken’s ‘Cheers to all’ the world’s most creatively effective ad for 2020. Read more
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry. Read more
