To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits and expectations in light of the ongoing pandemic. Read more
The mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. Read more
[PRESS OFFICE] Consumers rate Heineken’s ‘Cheers to all’ the world’s most creatively effective ad for 2020. Read more
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry. Read more
[PRESS OFFICE] A decade of media evolution has taken place in a few short months. In-home media consumption grew, while consumer confidence and ad spending declined during 2020. Read more
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
