Tag: Kantar

We need to adapt our lifestyles in the long-term as we navigate a new normal. But the burning question is: ...

This year’s Kantar Dimenion study, titled ‘media and me’, investigates how brands, media owners and agencies can win in an ...

There is an ancient Chinese curse that says, “May you live in interesting times”. This has certainly rung true in ...

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

Recent headlines about illegal billboards in Johannesburg are not a true reflection of the industry as the majority of outdoor ...

Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day.