Tag: Louis Eksteen

For much of the last two years, or since the importance of the tablet category (read: iPad) became apparent, traditional ...

Brand content marketing is quickly becoming the marketing jargon phrase du jour. Since The Coca-Cola Company’s public declaration of its brand content intent, marketing directors ...

Today’s initial public offering (IPO, or first stock exchange listing) of Facebook, the popular social network, is this year’s most exciting ...

The latest, hottest trend in brand content marketing is visualisation. The cool pinboard social medium Pinterest might have something to do with ...

It had to happen sometime. Now 2012 is shaping up to herald the wide-spread adoption of brand content marketing in ...

I recently came across a quirky iTunes podcast called Content Marketing and Merlot. The two hosts Brody Dorland and Jayme ...