South Africans gaming loyalty programmes to survive a tough economy
Loyalty has become a key growth driver, powered by data that reveals what keeps consumers buying and spending more. South ...
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Tag: loyalty programmes
Woolworths’ MyDifference is redefining loyalty
Since its introduction last year, Woolworths’ MyDifference loyalty programme has marked a significant shift in how the retailer rewards, engages ...
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Are loyalty programmes an untapped opportunity for brands?
more brands to create and communicate value in new ways.
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Brands have an exciting opportunity to prioritise first-party data now to win long-term
POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...
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Talk about convenience: Loyal1 houses all your loyalty cards in one app
Tired of carrying too many loyalty cards around in your wallet? New app, Loyal1 consolidates them into a single easily-manageable ...
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Who’s playing whom? How to win the customer loyalty game
OPINION: As a South African, if it hasn’t happened to you, it’s happened to someone you know. I’m not talking about ...
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