MAPS first wave data rolls in after riding out Covid-19 challenges
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the ...
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Tag: MAPs
First phase of MAPS research completed
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...
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The Marketing Research Foundation updates the industry
The MRF believes that the need for MAPS is more critical than ever and is working tirelessly with partners and ...
Read moreDetails![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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