First phase of MAPS research completed
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...
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Tag: MAPs
The Marketing Research Foundation updates the industry
The MRF believes that the need for MAPS is more critical than ever and is working tirelessly with partners and ...
Read moreDetails![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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SEMs and AMPS: Should sense prevail over sentimentality and suspicion?
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor ...
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