2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research Foundation honestly believed that our chances of releasing the MAPS data was a pipe... Read more
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the challenges wrought by the global pandemic and continue... Read more
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed the first phase of the survey. Read more
The MRF believes that the need for MAPS is more critical than ever and is working tirelessly with partners and members to make it a reality. Read more
![The death of demographic targeting [part 2]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png?resize=190%2C122)
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be used at all when planning marketing campaigns. Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
