Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed its mettle with numerous Covid-19 campaigns, from #AloneToget... Read more
Out of home media owners are divided on whether the sector is ready for programmatic, and even if it would be of much use in South Africa. Other combinations of useful tech and software, are... Read more
Main market media company, the Break Bread Group, have launched their first out of home site in Cape Town. Read more
The out of home advertising market is showing strong upward signs and companies playing in this space are positioning themselves to take advantage of its popularity. Read more
