High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
The main issue hindering progress in the programmatic space is lack of knowledge. Read more
South Africa's Mark1 Media has joined Tribe Global, a network of 30 independent agencies across 48 countries. It is the first African agency to do so. Read more
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So accept those few ads and support local publishers. Read more
South African programmatic advertising has grown at a rapid pace, both in terms of audience and revenue. Now, it’s around a R6 billion industry. Read more
The Media Online's weekly column delivering news of account wins, people moves and media business news. Read more
