Mark1 launches independent marketing technology advisory firm, Carbon1
A formidable team of SA’s most experienced marketers and industry leaders have joined forces to create martech advisory service, Carbon ...
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Tag: Mark1 Media
Mobile advertising soars, but South Africa still a bit sore
High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain ...
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SA’s programmatic video budgets still spent mainly on YouTube but there is positive progress
The main issue hindering progress in the programmatic space is lack of knowledge.
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The tribe has spoken: Mark1 Media joins global agency network
South Africa's Mark1 Media has joined Tribe Global, a network of 30 independent agencies across 48 countries. It is the ...
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Most users don’t mind ads – if they are relevant, timely and of good quality
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So ...
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Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?
South African programmatic advertising has grown at a rapid pace, both in terms of audience and revenue. Now, it’s around ...
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