Tag: market research

There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as ...

Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns.

The Broadcast Research Council (BRC) has finally named its new CEO, after months of waiting following the departure of Clare ...

To maximise the impact of research and data investments, it is just as important to know how to use them ...

Four media research experts share their views on the issues and the trends ahead for the media research sector in ...

Real-time and rapid-time research is where market research is going, in fact where it is at right now, writes Brad ...