Why data without empathy is just noise
We have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard ...
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Tag: marketer
The spear of digital transformation
The role of chief marketing officers (CMOs) has significantly evolved due to changes in consumer behaviour and the emergence of ...
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When your 30 seconds is up
Energy drink, Prime, has officially lost its sizzle. Launched in early 2022 by YouTube personalities Logan Paul and KSI, the ...
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Three things that will shape advertising in 2024
At the beginning of every year, a barrage of trend think pieces flood our favourite news sites and inboxes, courtesy ...
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Listen up! Your business might depend on it
Social listening tools are great assets for businesses to have in 2021; in fact, some might say that they are ...
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Without marketing and media exposure, a great idea is just a wink in the dark
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new ...
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